Ideal and Real

I decided to analyze the Holiday Inn website because the past few days I have been researching about the Holiday Inn due to a potential opportunity at a Holiday Inn so I have been spending a bit of time perusing their website. Also they are trying to improve their image and now have a new logo along with other makeovers, so I thought it would be interesting to see if they have improved their website since they seem to be improving everything else. From my observations, I would classify the Holiday Inn website’s home page and an Ideal and Real model for several reasons, which I will explain below.

First, a primary characteristic of the Ideal and Real model is polarization that divides information into two contrasting halves. This is clear in the Holiday Inn website because it has a large banner with pictures and then below it the more detailed information is shown like a description of the change that is happening.

The Ideal portion of the website would be the general words at the top announcing reservations, offers, Holiday Inn experience, and priority club members these are all very general headings that indicate there is more detailed information behind. In addition, the large banner displaying the new sign and right below that are pictures of people with descriptive words underneath the small pictures that say things like “wake up recharge, relax, stay connected etc. again these are all general but fulfill the purpose of setting a tone for the website.

The Real portion of the website is shown in the bottom half of the website because it describes in detail how they have given their iconic logo a makeover. In addition, to the description’s right you can reserve a room. This side to side approach in the second half of the website could possibly also be see as the Given and New Model because the reservation half is the given and the description is the new because it’s telling you about the new changes that are happening. At the same time though the bottom half applies to the Ideal and Real because it’s much more specific and below at the very bottom of the page are more specific details like a phone number, about HIQ, site map, international locations etc.

In Summary, the Ideal and Real model goes from the general to specific in a polarization manner of dividing information. This model is evident in the Holiday Inn website’s home page.